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Although I write primarily to those who wish to learn SEO and try to share what I have learned, there is more to the success of a website than the whole SEO process. We all know what a good SEO campaign consists of and we all try to incorporate those steps and items into our websites.  But there is more that can be done to make your online presence a success.

I am of the opinion that you should spend at least the same amount of time marketing your website offline as you do online. You heard right. Good old fashioned 20th century marketing that is “sans Internet”. I know some of you younger folks may have a hard time grasping the concept of marketing without the use of the Internet, but it is possible.  Old school traditional marketing techniques coupled with old school guerilla marketing methods can increase the amount of traffic you see.

Here is my list of 6 ways to effectively market your website offline. Beware, some of these are off the traditional path but effective.

• Place an ad in the back of your favorite niche subject magazine. Does your website cover “beading”, then place a text ad with your website url in the back of BeadStyle Magazine. You would be suprised how many people look at those ads.
• Every letter you drop in the mailbox should have your website address on it. Even if you hand write it in pen, people will see it. There are quite a few people that handle your letter before it reaches your destination and your niche website address may catch the eye of one of those people.
• You don’t have to be a Fortune 500 business executive to use a business card. If your niche is winter sweaters for small dogs then get a couple hundred cards made up that state exactly what you do with your website address on it and take them with you everywhere. Each time you see someone with a small dog give them one. What a way to break the ice. You can also take them to the pet shoppes and leave them.
• Attend networking events such as trade shows (take your cards - see above) and chamber events and get to know people. Let them get to know you and what you do.  Listen to what people are saying and when the opportunity arises, let them know you have a solution to their need and give them your website.
• Do you live in a high traffic area?  Is there a digital billboard in the area? Check into running an ad on a digital billboard. Most of these billboards offer multiple advertisers the opportunity to display in rotation and as a result you can often find your website url in front of thousands of people for a lot less than you would imagine.
• Become an expert in  your niche and seek out speaking opportunities. Teach others what you know and of course explain your website is a resource for them.

What are your offline marketing methods for your website?

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