Dec
15
2008
Burst Media is reporting what a lot of us in the web-marketing world know but many refuse to accept. Too many ads on your blog or website turn visitors off. A recent survey of more than 4,000 web users, by Burst Media on the topic of “ad clutter” revealed that most website visitors do not like sites that blast them with too many ads. In fact the study revealed that a staggering 75% of visitors have a negative view of sites with too many advertisements.The study also revealed the older the visitor the less tolerant they are of excessive advertising and that 2 ads appears to be about the normal acceptable limit for most people.
To read this entire report visit Burst Media
In the Make Money Online community this trend is very apparent. In fact if you look at most of the leading bloggers in the MMO genre you will find an overwhelming number of banner ads. If you visit the Digital Product Reporter Top 100 Links (formerly 45n5.com) you will see that the majority of the top blogs listed are very much ad intensive. I doubt they will stop running so many ads any time in the near future but it would be interesting to see how many visitors visit sites like JohnChow.com for the first time and immediately leave because of all the ads hitting them.
What is your opinion on website advertising? Do you have an “ad threshold” that makes you immediately hit the back button?
Dec
15
2008
I have been away for a couple of weeks working to wrap up several projects before the end of the year and as a result I have neglected x7seo.com. Well everything is wrapped up and I can breathe a temporary sigh of relief, at least for a couple of weeks.
So without further ado, I am going to get back to presenting tips and techniques I have learned on the subject of search engine optimization (SEO) and web-based marketing in general. Thank you for your readership and I hope the information I share with you is beneficial and will help you to succeed with your web based endevours.
If you like what you read be sure to subscribe to the RSS feed ………… eric
Nov
20
2008
With talk of the impending death of SEO as we know it by Google and rumors of Behavior Based Search, Intent Based Search and Universal Search, one has to wonder how they will ensure the success of their website. The only way any business, whether online of offline succeeds is by providing a top notch service or product and then having news of that service travel via word of mouth.
If your website truly provides a “solution” to a need or problem then it will be successfule no matter where it ranks on Google. I dare say that a quality website that gives the visitor what they want on a consistant basis will do well even if they are at number 900 in a Google search return. Word of mouth is a powerful advertising medium. Good search return rankings will be a natural result of the success of a website as others link to it (at least for now). We must learn to anticipate what visitors will want and to put ourselves in the visitors shoes. If I know someone has come to my site based on a referal then I need to make sure I solve their problem and then give an incentive to comeback.
Have content of the quality that will make them want to sign up for emails or subscribe to RSS feeds or at least bookmark your site. The new game in town is no longer going to be SEO but PQS (Provide Quality Solutions).
