Nov
20
2008
With talk of the impending death of SEO as we know it by Google and rumors of Behavior Based Search, Intent Based Search and Universal Search, one has to wonder how they will ensure the success of their website. The only way any business, whether online of offline succeeds is by providing a top notch service or product and then having news of that service travel via word of mouth.
If your website truly provides a “solution” to a need or problem then it will be successfule no matter where it ranks on Google. I dare say that a quality website that gives the visitor what they want on a consistant basis will do well even if they are at number 900 in a Google search return. Word of mouth is a powerful advertising medium. Good search return rankings will be a natural result of the success of a website as others link to it (at least for now). We must learn to anticipate what visitors will want and to put ourselves in the visitors shoes. If I know someone has come to my site based on a referal then I need to make sure I solve their problem and then give an incentive to comeback.
Have content of the quality that will make them want to sign up for emails or subscribe to RSS feeds or at least bookmark your site. The new game in town is no longer going to be SEO but PQS (Provide Quality Solutions).
Oct
19
2008
My main job is C.T.O. of a digital signage company called DSN3G.com In a nustshell we set up private advertising and information networks utilizing 42″ high definition monitors controlled via a cellular signal. Digital signs we use can range from 13 inches to large outdoor 20 foot wide digital billboards.
Digital billboards are springing up everywhere and can be a great way to promote your website business. Most digital billboards offer a time share type of deal where the owner runs several displays in rotation for a much cheaper price than if you were to lease a traditional billboard and have your own full size wrap. I have seen some digital billboard leases go for as little as $1200 a month which when you think about it is a great deal, especially if that billboard is in a high traffic area. Imagine your website url in 9 foot tall letters illuminated so that it can be seen both day and night. Not only is your url up for everyone to see but a graphic that displays your business focus as well.
The next time you are out and about keep your eye open for one of these new digital billboards and ask yourself if this might be a new and effective way to market your website. When you consider how much a banner can cost on a leading MMO blog or website, this price really isn’t too far out there. Besides, it is all tax deductible as an advertising expense.
Have you ever used a digital sign or billboard to market your business?
